UGC Packages

UGC that builds trust and drives sales—without the hassle.

Whether you need vetted creators for genuine videos, AI-powered UGC at weekly speed, or employee-driven content that’s on-brand we deliver a pipeline that's ad-ready and conversion-focused.

Source from humans, generate with AI, or empower your team with EGC. Three tracks, one outcome: authentic, relatable content that feels human, fueling your ads, social following, and conversions.

Authentic vibes

Quick turnarounds

Your content, your rights

What Is UGC and How Is It Useful for a Business

Definition:

User-Generated Content (UGC) is authentic media created by everyday people—like videos, photos, reviews, or testimonials that showcases your brand in a real, unpolished way. It's not scripted ads; it's raw, relatable proof from users that builds credibility.

Benefits For Businesses

Boosts trust

93% of consumers rely on UGC for purchase decisions.

Increases engagement

Up to 460% lift from contests.

Drives conversions

230% increase from reviews.

Cuts through noise

Lowers ad costs and builds advocacy.

Ideal for UAE markets

Sectors like finance, retail, or wellness where authenticity drives loyalty.

What Is EGC and Why It Matters

Definition:

Employee-Generated Content (EGC) is authentic content created by your in- house team or employees, showcasing your brand through their voices, experiences, or expertise. Unlike traditional UGC, EGC uses your staff to produce relatable, trustworthy content think behind the scenes videos, employee testimonials, or product demos.

Benefits For Businesses

Humanizes your brand

Highlights company culture and values.

Fosters internal pride

Engages employees as brand advocates.

Resonates with audiences

79% of consumers value authenticity.

Cost-efficient

Saves on external creator costs while aligning with brand tone.

Perfect for UAE

Retail, or wellness.

What You Get

Every Engagement

Creative Briefs

Creative briefs tied to your offers and funnels.

Platform-Optimized Formats

Platform-optimized formats (9:16 for TikTok/IG Reels; adaptable to 1:1, 16:9).

Engagement Elements

Captions, hooks, and calls-to-action for maximum engagement.

Light Edits & Text

Light edits and on-screen text for clarity.

Royalty-Free Assets

Royalty-free elements (music, effects) where applicable.

Organized Delivery

Organized file delivery for seamless ad/social integration.

Thumbnails & Variants

Optional thumbnails and variants for A/B testing.

Ad Handoff

Platform-specific exports with hooks, durations, and safe zones checked for paid campaigns.

Tracks & Tiers

Choose how we deliver UGC or EGC. Tiers are streamlined for scalability and customization.

Track A — Real Human UGC (DFY)

We connect you with creators (normal models or micro-influencers), brief them, and handle production for truly authentic content.

Tiers

Starter
4 UGC assets/month
Intermediate
8 UGC assets/month
Advanced
12 UGC assets/month

✓Includes

  • •Creator matching & briefing (normal models for relatable vibes or micro- influencers for niche reach, based on campaign goals)
  • •Authentic video/photo shoots (user-style, unboxed)
  • •Editing for natural flow
  • •Captions/hooks
  • •Ad-ready exports (9:16 primary)

✕Excludes (scope on request)

  • •High-profile influencers
  • •Travel/logistics fees
  • •Product shipping to creators
  • •Complex scripting
  • •English by default; Additional languages upon request.

Key Differences

Choose the perfect solution for your content creation needs

Real Human UGC

Uses external creators (normal models or micro-influencers) for broad appeal and niche reach; requires more coordination.

AI-Generated UGC

Fast and scalable, ideal for high-volume campaigns but lacks human spontaneity.

EGC

Leverages employees for ultimate brand alignment and cost-efficiency, fostering internal engagement while maintaining authenticity.

Deliverables & Specs

Style:
Raw, user-like (15–60s videos; static images as needed)
Formats:
9:16 primary; 1:1 and 16:9 variants on request
Captions:
Integrated + separate files (EN); multi-language available
Thumbnails:
Custom or AI-generated
Elements:
Royalty-free music/effects (project-licensed)
Handoff:
Files in shared drive; naming aligned to ad/social workflows

Process

Our proven 8-step process.

01

Discovery

We dive deep into your business, analyze industry trends (viral videos, top- performing hooks in your niche), audit your current content, and deliver a custom UGC/EGC playbook with recommendations tailored to your goals.

02

Plan

We align on strategy, asset mix (human vs. AI vs. EGC, models vs. micro-influencers vs. employees), weekly themes, and get your sign-off on every detail.

03

Prep

Brief creators/AI/employees, gather assets, and lock in hooks.

04

Produce

Creators/employees shoot or AI generates; drafts delivered.

05

Post

Edit for engagement, add text/music; first version shared.

06

Refine

Up to 2 rounds of consolidated feedback per asset (tone, branding).

07

Publish & Handoff

Finals exported weekly; ad-optimized variants included.

08

Typical Timelines

▸Human UGC: 10–14 business days per batch
▸AI UGC: weekly, 48–72 hours after brief approval
▸EGC DFY: 7–12 days
▸EGC DWY: 3–5 days
▸EGC Training: 3–6 weeks

Timeline Information

Exact timelines will be mutually agreed upon based on your specific needs, the finalized scope of work, content volume and complexity, revision rounds, asset delivery schedules, platform requirements, and any other factors that may impact production (e.g., creator availability, on-camera talent scheduling, and product shipment logistics)

Seamless Integration

Work effortlessly with your marketing team

Paid Advertising Handoff
(incl. external agencies)

Sample Ad-ready pack

15–30s hook + 6–10 cutdowns (6–15s); ratios 9:16 / 1:1 / 4:5 / 16:9; captions (burned-in + .srt); 3–5 thumbnails; cleared audio; safe-zone framing; platform-spec exports; clear naming/folders.

Brief alignment

Single objectives/CTA/guardrails brief shared with Pledge Paid team or your external agency.

Specs lock

Ratios, durations, caption format, file size, color pipeline.

Hooks

3–5 priority hooks agreed pre-shoot to guide capture and edits.

QA & approvals

Frame-safe text, brand clear space; draft → consolidated feedback (max 2 rounds) → finals.

Ownership

Client owns finals; raw/project files available as a scoped add-on.

Social Media Management Tie-In

Asset plan

Teaser (pre), BTS/unboxing (during), recap + highlights/testimonials (post).

Formats/metadata

9:16 primary (+ 1:1/4:5), captions, thumbnails, suggested copy/hashtags.

Calendar handoff

Week-by-week placement suggestions; SMM team finalizes.

Publishing pack

Labeled folders + tracker (filename, ratio, usage).

Boosting bridge

Ad-ready variants supplied for Paid; DM/comment replies not included by default.

Optional Add-ons

Evergreen clip bank, Influencer cutdowns, Extra localizations

Add-Ons

  • Creator/employee incentives/gifting
  • AI-human-EGC hybrids
  • Authenticity verification (AI detection tools)
  • Multi-platform adaptations
  • Contest setup for organic UGC/EGC
  • Analytics integration
  • Custom thumbnails/series branding
  • UAE-wide coverage available - travel fees apply outside Dubai

What’s Not Included

Legal reviews for user/employee rights
International shipping and logistics
Premium AI model access fees
High-volume creator networks
Deep strategy consulting
Employee consent forms, HR/legal reviews, or internal release management

Ownership & Rights

You own all final UGC/EGC and usage rights across channels/ads.
For EGC, employee content is yours (subject to internal agreements).
AI content is fully yours.
Working files handed off at end.
Third-party elements follow vendor terms.

Our Pledge

Transparent scopes and timelines

Ad-ready UGC/EGC that boosts conversions

No hidden fees; clear revision limits

Your content, your rights

Frequently Asked Questions

Everything you need to know about working with us

Can I blend human, AI, and EGC?

Is AI UGC detectable as fake?

How do you ensure human UGC and EGC feel real?

What if I need more than 12 assets/week?

Does this include UGC/EGC strategy?

Ready to Scale Your UGC & EGC?

Let’s build a UGC and EGC engine that fuels your paid campaigns and organic growth.

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