CIMA Logo

CIMA, A Pilates & Yoga Studio
From Launch to Full Bookings Within a Month

Pledge Media Consultancy was approached by CIMA, a newly opened women-only Pilates and Yoga studio located in Dubai, JVC, with a challenge to generate significant market hype and fill the studio to capacity despite a prolonged opening delay. With no prior customer base and the client’s concern over presenting a luxury brand image without discounts, we were tasked with a unique challenge.

Our Core Values

01

Outcomes > Outputs

We don't celebrate impressions; we celebrate pipeline and profit.

02

Radical Transparency

Your money runs in your ad accounts. You see spend, settings, and results in real time.

03

Clarity & Focus

Simple plans, accountable milestones, weekly reporting.

04

Craft + Data

Creative that's engineered for conversion, decisions grounded in analytics.

Launch Phase

1

Focused on converting interest into action by driving sign-ups and bookings

2

Optimized campaign performance to maximize conversions on high-performing channels

3

Leveraged data insights to refine targeting and messaging for improved efficiency

Results

Strong Brand Awareness

Achieved within the first month

Significant Memberships

Secured surpassing initial targets

Market Position

Established CIMA as a sought-after fitness destination

Analysis and Learnings

Scalable Growth: Continued refinement of digital strategies for sustained success
Customer Retention Strategies: Exploring loyalty programs to enhance long-term engagement
Expansion Opportunities: Assessing classes/schedules and instructor availability to meet growing demand

About The Graphs

Signups and Conversions Over Time Shows the number of signups and conversions

Budget Allocation and ROI: Shows the allocation of the $40,000 budget across different platforms

Customer Acquisition Cost (CAC): Shows the change in CAC during the campaign

Conclusion

Pledge Media Consultancy’s strategic marketing approach enabled CIMA to achieve asuccessful launch, establish a strong brand presence, and secure rapid customer acquisition.Our ability to craft and execute high-performing campaigns continues to drive impactfulbusiness outcomes.

Discover how Pledge Media Consultancy can drive your business to achieve remarkable results. Contact us today to learn more about our tailored digital marketing solutions.