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CIMA, A Pilates & Yoga Studio: From Launch to Full Bookings Within a Month

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Pledge Media Consultancy was approached by CIMA, a newly opened women-only Pilates and Yoga studio located in Dubai, JVC, with a challenge to generate significant market hype and fill the studio to capacity despite a prolonged opening delay. With no prior customer base and the client’s concern over presenting a luxury brand image without discounts, we were tasked with a unique challenge.

Challenges

  • Brand Launch with Limited Awareness : CIMA needed to quickly establish credibility and attract a customer base.
  • Luxury Branding vs. Market Penetration: Balancing exclusivity with effective customer acquisition.
  • Competitive Market: Differentiating from well-established competitors in the fitness space.
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Solutions Strategy and Execution

Phased Campaign Approach

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Pre-launch (Feb 10 - Feb 16):

  • Deployed a multi-platform digital marketing strategy to generate awareness before launch.
  • Targeted key audience segments to build anticipation and engagement.
  • Developed compelling creative assets emphasizing the studio’s premium experience.

Launch Phase :

  • Focused on converting interest into action by driving sign-ups and bookings.
  • Optimized campaign performance to maximize conversions on high-performing channels.
  • Leveraged data insights to refine targeting and messaging for improved efficiency.
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Results

  • Achieved strong brand awareness and engagement within the first month.
  • Secured significant membership sign-ups, surpassing initial targets.
  • Established CIMA as a sought-after fitness destination in its market.
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Analysis and Learnings

  • Scalable Growth: Continued refinement ofdigital strategies for sustained success.
  • Customer Retention Strategies: Exploring loyaltyprograms to enhance long-term engagement.
  • Expansion Opportunities: Assessing classschedules and instructor availability to meetgrowing demand.
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About The Graphs

  • Signups and Conversions Over Time:Shows the number of signups andconversions.
  • Budget Allocation and ROI: Shows theallocation of the $40,000 budget acrossdifferent platforms
  • Customer Acquisition Cost (CAC): showsthe change in CAC during the campaign.

Conclusion

Pledge Media Consultancy’s strategic marketing approach enabled CIMA to achieve asuccessful launch, establish a strong brand presence, and secure rapid customer acquisition.Our ability to craft and execute high-performing campaigns continues to drive impactfulbusiness outcomes.


Discover how Pledge Media Consultancy can drive your business to achieve
remarkable results. Contact us today to learn more about our tailored digital marketing solutions.

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